Monday, October 4, 2021
I asked people 16-25 what they thought of a few of the magazines ive looked at to see what they dislike and like about it
The overall feedback I got- these types of magazines wouldn’t appeal to my intended audience. The topics don’t interest my audience, they feel like the magazine is too much/ clashing and that the layout is too busy and messy. They also feel like there should be more sensitivity around topics eg. Rape or murder as its disrespectful. My audience would prefer a minimalistic look to the cover and less bold colours. My cover star would also be between the ages 16-25.
The title of the magazine is often in a white bold font with a block colour behind it
Female cover star to the right of the name of the magazine, using direct mode of address and smiling with not much of body revealed
Many stories on the page and shocking things for the audience to read
Colour schemes such as red, white, pink, blue and yellow
Prizes and rewards on the front page to encourage audience to buy the magazine
However, ‘that’s life’ has a target audience of 25+, chat has an average audience of 43 and take a break have an audience of 25-54 year olds and many of these are mums.
This suggests to me that I shouldn’t follow some of these codes and conventions as that will attract a higher target audience then intended as I have a target audience of 16-25 year olds. The stories may have to be adapted to the interests of my target audience, maybe with social media being a convention of my magazine as someone over 25 may not be interested in that as much as they are compared to other magazines that is made for people of that age. This suggests I need to do some research into people aged 16-25 to see why or why wouldn’t they read it and what changed need to be made.
Change of topics eg. Fashion, gossip and beauty gossip and be more sensitive on topics so its not harmful
Make more minimalistic and tidy
Less bold colours, especially red and plainer toned down colours eg. Pale pink, grey, darker purple
Female target audience and cover star
Multiple stories on it but not looking messy overlapping
Less unbelievable stories
Clearer layout
Less on babies and fiancés/ husbands
Language suitable for my audience and language they may use
Not puzzles and prizes and more social media giveaways
Headline at the top of my magazine in the centre and the same font on every cover with a block colour behind it.
Woman imposing headline in future editions, but for now just be slightly towards the right with a large story line to the left
Other stories around the edge of the cover, like other magazines do
If talking about celebrities, use one appropriate for my audience e.g. Don’t use Amanda Holden and use someone like Mabel for example
You work for an independent media production company. You have been given the task of producing one front cover and the contents page(s) of the first two editions of a new real-life story magazine that is being launched by Bauer and two pages for the working website for the magazine.
Contents pages can be either single or double page spread.
The web pages must promote the new magazine to its target audience and enable fans to interact with the content.
• Statement of Intent (approx. 500 words).1
• Real-life story magazine covers and contents pages: Two or three pages for each of the first two editions (based on choice of single or double page spread).
• Magazine distribution method: Content must be suitable for retail distribution.
• Number of web pages: One homepage and one linked page.
• Cross media production target audience: A primarily 16–25 year old mass market audience that expects to be emotionally engaged.
There must be a clear sense of branding across the two elements of the cross-media production.
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